A year of celebrations planned including giveaways, competitions and fresh new branding
A year of celebrations, giveaways, competitions, trade-facing incentives and a brand refresh are all on the horizon for Ocean Holidays Group, the UK’s fastest growing travel company post-pandemic according to ATOL statistics, as it celebrates its 20th anniversary this year.
Speaking at an exclusive event at the US Embassy in London to kick off the celebrations, Harry Hastings Co-Founder and Co-CEO, Ocean Holidays said: “For the last 20 years, we have prided ourselves on being a people-first organisation. Without the support of our staff, customers and business partners we wouldn’t be where we are today. This is a great moment to reflect on where we have come from and where we are going – and, of course, take this opportunity to thank everyone who has been a part of the journey.”
The 20th anniversary celebrations will continue into next year, with chances for agents to win places on fam trips, and monthly prizes and incentives, as well as working with local community charity partners.
The rebrand, which primarily involves the Group’s Ocean brands – Ocean Florida, the largest direct-to-consumer Florida specialist in Europe; and Ocean Beds, the largest global provider of Florida holiday homes to the travel trade – is central to the celebratory activity for this milestone year. The Group also includes Winged Boots, a leader in personalised holidays.
At the heart of the brand refresh is Ocean Holidays’ mission ‘to make holidays the best they can be, every step of the way’ highlighting the group’s ethos. As the inaugural winner of Employer of the Year, the rebrand which launched internally earlier this year, introduces three new values to the business – Do the right thing; Strive to be the best; and Make it happen – imprinted through the entire business.
Hastings commented: “Whether you are an employee, partner or customer, your travel experience with us is personal. We understand that holiday purchases, now more so than ever, are a significant purchase, which is why we treat every holiday like it was our own.
“Each of our brands has the technology, ambition and commitment to do the right thing for our people and customers.”
Looking ahead, Hastings confirmed the group is looking to expand its destination portfolio, across the USA, and potentially to other worldwide destinations in time.
Hastings continued “Since we launched our trade programme in July 2020, we have focussed on delivering unrivalled service, value and flexibility to our trade partners and have seen huge growth in sales for Florida and the wider USA.”